Augmented Reality

The growth of Augmented Reality (AR) applications in recent years can be attributed to solutions that allow consumers to visualize products and imagine what it might feel like to own the product or experience the service before actually purchasing it. As augmented technology becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase. It is predicted that there will be around one billion augmented reality users by 2020.

PaleBlue Technology

What is AR

Video games have been entertaining us for nearly 30 years, ever since Pong was introduced to arcades in the early 1970s. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of “photorealism”. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell. The basic idea of augmented reality is to superimpose graphics, audio, and other sensory enhancements over a real-world environment in real time.

On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Video games, business apps, training solutions, and cell phones are driving the development of augmented reality. Everyone from tourists, to soldiers, to trainees, to someone looking for the real world training scenarios can now benefit from the ability to place computer-generated graphics in their field of vision.

Augmented reality is changing the way we view the world -- or at least the way its users see the world. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smartphones like the iPhone and Android based systems.

What is the technology all about?

Augmented reality (AR) is one aspect of modern technology that is steadily proving its usefulness in daily lives of every technology buff. Due to its wondrous ability to transform the real world with unique elements from the virtual world, AR is just on the move to enhance the things people feel, hear, and see.

While serving as a link between the real world and the “virtual world” augmented reality is the next step for a mixed reality spectrum. As a simple explanation, this is a unique technology that seeks to augment the live views (direct or indirect) of the natural environment using superimposed computer-generated images to establish an “enhanced version of reality”.

Basically, it seeks to use images to provide an enhanced version of how individuals perceive reality and view the real world. Application of AR can be experienced in either a simple fashion such as a text-notification or more complicated manner such providing relevant information/instruction as to how a life-threatening surgical procedure can be effectively performed.

Already, many AR app development companies are using this technology to provide accessible and timely data, enhance understandings, and highlight certain features. Business apps and smartphone apps are only a few of the numerous applications already driving augmented reality (AR) application development in the industry.

It is important to know that the relevancy of this technology in the today’s world of transformations cannot be underestimated as it is gradually going to affect every stratum of human engagement and interaction.

Types of Augmented Reality

At the moment, there are several existing categories of “AR Technology”. It may interest you to know how they employ varying application use cases and objects. Bellow are some of the various technologies any AR app development company can explore to develop their own augmented reality apps.

Superimposition Based AR

Whether partially or dull developed, most AR app development companies employ superimposition based augmented reality to create a newly augmented view of an object that can be used to replace the original view of the very same object. The app will only be able to effectively replace the original view of an object with an augmented one only when it can determine the object model. So, when it comes to developing AR apps based on superimposition, it is important to understand the role object recognition plays. A typical example of this form of AR technology can be observed in the PaleBlue’s Augmented Reality Tool Set. This type of superimposition based AR strategy presents a strong enduser example that enables users to strategically locate and see virtual x-rays on their own patients with the help of augmented reality (AR). All they need to do is to download the app and use it to scan digital x-ray and view it on a live body part.

Projection-Based Augmented Reality

With this technology, users can easily get involved with a new form of AR which simply projects artificial light onto real-world surfaces. It allows for human interaction by releasing light onto a real-world surface and then stimulating the human interaction of the projected light through touch or any other means. Most projection-based augmented reality apps are designed to detect user interaction by differentiating between a known or expected project and the altered projection which occurs as a result of the user’s interaction. The use of laser plasma technology to launch an interactive hologram (based on a three-dimensional analysis) into mid-air is another interesting application of projection-based AR.

Markerless Augmented Reality

This technology is one of the most widely utilized applications of augmented reality. Also known as GPS, position based, or location-based, markerless AR employs an accelerometer, velocity meter, digital compass, or GPS embedded in the device to provide data based on the user’s location. The wide availability of mobile devices (tablets and smartphones), as well as their enhanced location detection abilities, have helped to establish a strong force behind the growth and expansion of the markerless augmented reality technology. This technology is commonly featured with location-centric mobile apps that are used for finding nearby businesses and mapping directions.

Marker-Based Augmented Reality

Also known as Image Recognition, any AR app development company can employ the marker based AR technology to create application-based results. Basically, it involves the use of a distinct, but simple pattern such as a QR/2D code and a camera to produce results. This is only achievable when a reader is used to sense the marker. The camera on the device plays an important role in helping to distinguish a marker from other real-world objects.